New looks at highly anticipated titles come in all shapes and forms. With some of the biggest movies on the planet, this can sometimes mean that unexpected previews of titles come in the form of consumer products, given how far in advance brands have to create this items to meet the demands of exciting releases.
Hot off Sony Pictures' CinemaCon presentation showcasing a new scene from Spider-Man: Brand New Day, newly released images from upcoming LEGO sets and toys reveal new looks at the various heroes and villains in the upcoming MCU film. The X account, Spider-Man: Brand New Day Updates, shared a series of photos offering a look at upcoming LEGO sets centered on Spider-Man: Brand New Day. One image shows new looks at villains like Scorpion, Tarantula, Boomerang, and The Hulk, while another features LEGO sets themed around the armored truck chase and what appears to be a New York skyscraper. The armored truck LEGO set offers the first look at Tombstone, who will be played by Marvin "Krondon" Jones III. See the images below:
Spider-Man: Brand New Day Updates also shared a new look at Hulk toys for the movie. It includes a Hulk action figure, along with new additions of the Hulk hands and Hulk mask that have been popular since 2003's Ang Lee-directed Hulk movie. With the Hulk now shown in the Spider-Man: Brand New Day trailer, this is the first look at a more traditional Hulk as opposed to the Professor Hulk persona the MCU has featured since 2019's Avengers: Endgame, implying that Bruce Banner will lose control of his Hulk persona.#SpiderManBrandNewDay @LEGO_Group figures! pic.twitter.com/c6o4bLCbx9
— Spider-Man: Brand New Day Updates (@spideyupdated) April 15, 2026
First look at the #SpiderManBrandNewDay lego sets, this time not taken from a 3ds camera https://t.co/uWQj5EqxDN pic.twitter.com/PXBH9Oeq3y
— Spider-Man: Brand New Day Updates (@spideyupdated) April 15, 2026
Notably, none of the toy sets offer a look at Sadie Sink's mysterious character or Jon Bernthal's The Punisher. While Marvel Studios might want to avoid selling toys centered on the violent hero The Punisher, the exclusion of Sadie Sink's character was likely planned well in advance as to avoid spoiling her identity. It appears that Marvel Studios and Sony Pictures will keep her identity a mystery for as long as they can, possibly until the film's release.
Characters or set pieces featured in toy lines are not a guarantee of their appearance in the movie. Iron Man 3 famously featured a LEGO set of The Mandarin operating a giant tank to conceal the movie's famous second-act twist: that the Mandarin persona was actually portrayed by actor Trevor Slattery. Even though Scorpion, Tarantula, Boomerang, and Hulk are all in the same LEGO set, that does not confirm they will appear in the same set-piece. Speculation points to Tarantula and Boomerang being villains seen in a montage, with Scorpion and Hulk having more substantial roles in the movie. Expect more merchandise images to emerge soon, likely hinting at even more plot points and characters in Spider-Man: Brand New Day.
Spider-Man Brand New Day
Release Date:
July 31, 2026
Directors: Destin Daniel Cretton
Writers:Chris McKenna, Erik Sommers, Steve Ditko, Stan Lee
Directors: Destin Daniel Cretton
Writers:Chris McKenna, Erik Sommers, Steve Ditko, Stan Lee
Tom Holland ( Spider-Man / Pter Parker )
Mark Ruffalo ( Bruce Banner / Hulk )
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